Mystery shopping has a direct impact on your overall profitability and ROI through:
Managing process changes and the ROI generated from it effectively by deploying mystery shopping before and after the change implementation.
Supporting your efforts to increase market share by identifying your strengths and weaknesses in order to effectively increase market reach, volumes, and overall revenue/profitability.
Retaining your existing customers and attracting new by measuring the customer experience level and consistency offered across locations. The quality of the customer experience delivered determines the price you can charge.
Improving profitability by delivering a better customer experience than your competitors, strengthening your brand loyalty, and increasing customer retention. Higher customer loyalty leads to increased profitability and allows for a stronger pricing model.