WHY USE MYSTERY SHOPPING IF CUSTOMERS CAN JUST FILL OUT A SURVEY?
The thing is that a customer is not that interested in giving you detailed feedback. They buy what they need and continue with their lives. Mystery shopping will give you a detailed report about whatever your company needs to learn more information about.
Here are some interesting stats:
✅ 66% of customers prefer to voluntarily reach out on their own instead of doing surveys.
✅ Approximately 72% of customers feel surveys get in the way of their online shopping.
✅ 80% don’t even bother completing a survey they’ve started.
✅ 52% won’t spend more than three minutes on any survey.
You see now, that mystery shopping will provide you with very detailed information, which will give you insights into your future strategy.