WHY MYSTERY SHOPPING?
One of the reasons why you need mystery shopping is to make sure your company and brand are being perceived the way you have planned it to be.
Brands need to be associated with specific values and qualities. These feel-good factors should be perceived by buyers through your team, processes, products, and establishments. If you plan to buy a watch for €1,000, you would expect to see a high-end-looking shop with a dedicated team that provides you with a top-class buying experience. If one of these buying process elements is not there, you probably will not buy the watch.